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Digipharm Europe 2010: Digital engagement to improve health
Digipharm Europe 2010, the largest gathering of professionals from the pharmaceutical industry and communicators in Europe, took place on 29 and 30 September. This conference was an opportunity to...
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Roche raises awareness of breast cancer in France through social media
October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient groups, charities or states to raise awareness about breast...
View ArticleHealthcare engagement in the absence of regulatory guidance
In early March 2011, at a pharmaceutical marketing conference in Munich, Heather Simmonds of the PMCPA gave very much the same perspective on UK and European regulatory guidelines that she has for the...
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European physician engagement gets simpler
When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors, and engaging them in relevant and well-targeted ways....
View ArticleThe new era of ‘pCRM’
This month, several passionate digital strategists convened on Brighton – in spite of the looming and blustering tail of Hurricane Irene blowing in hard from the south of England. My colleague...
View ArticleConnecting Healthcare Providers at Health2.0, Barcelona
Coming up in May, Healthcare Engagement Strategy will be supporting the 6th Health 2.0 Europe conference in Barcelona. Health 2.0 has recently announced an exciting line up for the conference including...
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Scenario planning for engagement in pharmaceutical communication
Previously, we looked at the case for ‘agile approvals’ and considered how regulatory constraints provide us with a catalyst for innovation. In this article, we consider how to plan ahead and start...
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